When we are referring to Digital Signage in the Estate Agency sector we are talking about the now common usage of Screen technology to promote the estate agents brand and property portfolio. The Estate Agency sector has been one of the quickest industries to embrace Digital Signage and as such the systems and technology used has changed dramatically from the Flash and PowerPoint systems that used to be so common.
Estate Agents need to ensure their brand is promoted in the best possible light as well as ensuring that all of the technology they use can be interactive. We now see Estate Agents with 360° Camera Lenses for Virtual Tour’s, PDA’s that link to their Head Office Database giving real time info, Floorplans generated during the valuation and even Film crews are now a common site in the London area. Nearly all of this technology can be put to use on the agents website but it is most certainly not the only place it should be utilized. ICION work hard to ensure that all of the available technology can be used and displayed on screen in a manner that is consistent with your brand and also provide viewers real time information on your current portfolio or marketing campaigns. All of our systems can be controlled remotely as well so you can edit and publish new content to the screens from Head Office, Local office or anywhere else in the world.
Another key factor that works in favour of Estate Agents using this technology is Location. Estate Agents are generally located in busy High Street areas and Commercial Clusters (Areas with the same type of business), and as such benefit from large footfall. Clusters are fantastic areas for Digital Signage as the need to stand out from the competition is higher than ever and equally High Streets are just as effective for Digital Signage due to the large numbers of general shoppers passing by. What many people miss about Digital marketing is the fact that this technology makes you and your brand stick out much more effectively than your traditional posters and window card systems. Even if the passing footfall are not interested today they will certainly remember the “Agent with the Big Screen!”
To discuss how we can make Digital Signage work for you then you can
contact one of our Sales Executives today by filling out the form
here or by calling 0844
800 0831.
