In 1704 the first ever newspaper advertisement was published in the Boston News-Letter advertising for a buyer of Real Estate in Long Island. Fast forward just over 100 years and newspapers and magazines were reaching daily production and it wasn’t long before advertising agencies were being created. These agencies were created from the necessity to communicate with the consumers about new products. This need has never changed but the method of communication has obviously made huge leaps forward with TV, Print and the Internet now becoming the main methods of communication with consumers.
By using Digital Signage in a retail environment we can overcome many of the problems faced by the other traditional media methods as well as take their strongest points to create an advertising medium far beyond your expectations. Firstly Digital Signage has the ability to be updateable from anywhere at anytime provided the infrastructure is in place. There are no waste issues except for a 3-5 year replacement cycle for the hardware. Then there is the Content itself which is considered as one of the major benefits of owning and operating a Digital Signage Network. Digital Media has a proven track record in influencing consumer purchasing decisions. Next, and possibly one of the areas to see the greatest growth, is targeting media towards your consumers depending upon demographics, time of day, weather conditions, stock levels and even previous purchasing behaviour. The key here is having a network that is reactive to certain variables. As an example traditional posters advertising Breakfast menus in a department store or shopping centre means that consumers can only act upon that decision if the time is right. Digital Signage can adapt and the message will change depending upon the time meaning that your advertising is targeted and valuable advertising space isn’t wasted promoting irrelevant products or services. Take this reactive network to the next level and we see a system that makes decisions based upon stock, product movement and much much more. Again these are not systems that we think would be nice, but systems that are already out there and running providing results for our clients.
ICION Systems not only supply these networks but also Install, Configure, Create and Manage content, Maintain and even develop unique products to fit your brand or requirements. For more information or to arrange an on-site demonstration please call on 0844 800 0831 or contact us via our online enquiry form.
